Hi, I'm Kate!
When I’m not helping business owners take control of their marketing, you can probably find me sitting over a good cup of coffee with my husband or watching football with my dogs nearby.
I was born in Scotland, from a long line of entrepreneurs. From my great-grandparents down to my parents, business ownership runs in the family. And after being exposed from such a young age, there’s something about it that doesn’t ever leave you altogether.
My degree in Business Economics strengthened my understanding of market-related and environmental factors critical to know in an organization.
My first jobs out of college were in TV and radio.
During this time, when I was covering events for Arizona sports teams, I ended up on the path that would eventually lead me back to entrepreneurship.
At the time, social media was still new, and social media marketing didn’t really exist. I began taking a camera to sporting events to cover the individual stories — the fans and the tailgate parties — and began posting it on social media. I quickly found out that the stories drew other people in as well.
So, I made it my project: creating accounts for the station and getting their social media started. I also helped launch their SMS platform.
I loved creating one-on-one connections online so I decided to give up the on-air life and focus on digital marketing. I made the switch to a social media marketing position at another company. I combined my media knowledge with everything I had learned about creating content and connections on social media.
I worked my way up to Director of Public Relations managing relationships with big names like New York Times, Wall Street Journal, Mashable, and Buzzfeed — all while perfecting the art of storytelling and the need for strategic planning.
Soon, I was promoted to marketing director.
I worked lockstep with CEOs and business owners for several years. I led internal teams and learned how to work with marketing agencies and outside vendors. I saw first-hand the frustration that business owners face with marketing. Marketing touches every aspect of a business, and it’s constantly changing. Business owners don’t have time to keep up—they have a business to run!
I quickly saw that every business deserved to have a Marketing Director. But working as a full-time Marketing Director comes with its own set of challenges: $136k + salaries, benefits, internal management, and so much more. Many marketing people often prove themselves untrustworthy, leaving business owners wondering if they are actually getting their money’s worth (SPOILER: They usually aren’t!).
The result is a mess for business owners, who are stuck choosing between trying to do it themselves or risking flaky vendors always looking for an upsell.
There had to be a better way.
The obvious answer was that businesses needed an advocate between their company and vendors. Someone guiding them in decision-making, educating them about marketing, and helping them find quality vendors.
So I set out with the goal of helping business owners:
Cut flaky vendors and agencies looking for an easy payday.
Manage their image and reputation to attract the clients they need.
Feel confident in their ability to make critical marketing decisions.
I've been fortunate to work with business owners just like you, advocating, strategizing, and educating, so they can work smarter – not harder.
I built my company with YOU in mind. Schedule your discovery call today and find out how I can help.